By Jon Stone

(Independent) – With blood donation rates in decline all over the developed world, Sweden’s blood service is enlisting new technology to help push back against shortages.

One new initiative, where donors are sent automatic text messages telling them when their blood has actually been used, has caught the public eye.

People who donate initially receive a ‘thank you’ text when they give blood, but they get another message when their blood makes it into somebody else’s veins.

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